The Industries Experience
Choose your industry and the service you're weighing up. We'll ride along through one ordinary day — then walk the same day again, reinvented.
A day in SaaS & technology
At a ~30-person B2B SaaS company, the team is sharp, the roadmap is real, and the tools are multiplying — but most of the signal that should drive decisions is sitting in dashboards nobody has time to reconcile. Follow Priya, Head of Product, through a single Tuesday and feel exactly where the leverage is hiding.
Priya opens her laptop to a Slack notification from the #churn-risk channel: "Nordvik account — usage down 60% this week." She tabs to Amplitude to confirm, then to HubSpot to see who owns it, then to Intercom to check if there are open tickets. Three tools, five minutes, and she still doesn't have a full picture — the last CSM note is a month old.
BeforeTerraForm Solutions signed up yesterday — a mid-market account that could be a flagship logo. Priya finds the Slack notification but no onboarding task in HubSpot and no Loom walkthrough recorded. The CSM assigned to the account is running a QBR right now. Priya drafts a welcome email herself, pulls the onboarding checklist from Notion, and schedules a kickoff call for Thursday — three manual steps that should have already happened.
BeforeThe sprint planning call is 25 minutes in and still circling whether to ship the CSV export feature or the bulk-assign workflow. Sales wants CSV — two prospects mentioned it. CS wants bulk-assign — three churned accounts cited it as a reason they left. Priya knows the answer is in the 90-day retention data by feature cohort, but that query hasn't been written in Snowflake yet. The team votes based on who spoke last.
The growth lead drops a weekly cohort screenshot into Slack: 80 trials started last month, 8 converted. Priya filters the Amplitude funnel to the drop-off step — most users never activated the core feature. The nurture emails went out on day 2, day 5, and day 10 regardless; there's no branch for users who never logged back in after day one. Fixing the sequence means a ticket to the growth team, a new email template, a HubSpot workflow update, and a retro in three weeks.
BeforePriya opens the board deck template and starts her usual ritual: Stripe for MRR and churn numbers, Amplitude for DAU and feature adoption, HubSpot for pipeline and renewal dates, all copied into a Google Sheet that calculates the summary row. It takes 45 minutes every month. She flags that the Nordvik account still hasn't been contacted — the CSM finished their QBR three hours ago but hasn't seen the churn-risk alert yet.
